Congratulations, You Found It!
The Social Media Marketing Masterclass 2023 that’ll cover all your Social Media needs!
This is a 100 % Practical Course – Get Ready For Real Time Hands-On Experience From The First Lecture!
Take A Look at These Top Rated Reviews…
THESE GUYS ARE AMAZING!!!!! I have purchased several courses with the intention of developing skills pertaining to social media. Nothing came close to this. This course IS ALL YOU NEED… – Maya Popkin
I can’t emphasize the fact how much I learned from this course. If you’re a beginner looking for a course on SMM this is the one – M.Rajesh Kumar
I ordered several courses about Social Media Management and this one is by far the best. – I. G.
The course is updated and a complete Social Media Marketing Course. I learned a lot of things I didn’t know I needed in my career as a freelancer. – Laica Laping
Course Goals:
- Become a Social Media Marketer & Manager.
- Become a Social Media Marketing Freelancer
- Get Hired as a Social Media Marketing Expert
What’s Included:
- Market Research
- Social Media Strategy
- Goal Setting
- Branding & Design
- Content Marketing
- Track Performance
- Sales Training
- Copywriting
- Sales Psychology
- Emotional Intelligence
- Persuasion & Influence
- Customer Service
- Difficult Conversations
- Marketing Channels
- Facebook Ads
- Facebook Marketing
- YouTube Marketing
- YouTube Ads
- Instagram Marketing
- Pinterest Marketing
- LinkedIn Marketing
- Quora Marketing
- Twitter Marketing
– Lifetime Access to Future Updates
– Tools, Articles & Templates
– Quick & Helpful Support in the Q&A section
– Downloadable Certificate of Completion
– 30 Day Money Back Guarantee (No Questions Asked)
See You Inside!
Love
Robin & Jesper
Market Research
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1Introduction
Welcome to the course!
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2How to Use this Course
In this video, we'll talk about the best way for you to use this course depending on your skill level and goals.
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3What is Social Media Marketing & Management?
In this video, we'll talk about the differences between Social Media Marketing & Social Media Management.
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4FAQ
In this lecture you'll get answer to the most common questions about Social Media Marketing & Management.
STRATEGY
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5Market Research Explained
In this lecture you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.
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6Find Target Audience (Ideal Customer)
In this lecture you'll learn how to find your specific ideal customer that are interested in your products and services.
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7Exercise - Buyer Persona
In this lecture you'll learn how to find your ideal customer by creating your buyer persona.
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8Find Marketing Channels
In this lecture you'll learn how to find your specific social media channels that have a high concentration of your ideal customer.
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9Exercise - Find Marketing Channels
In this lecture you'll do an exercise to study your competitors who have an identical ideal customer to you, to understand which social media channels that have a high concentration of your ideal customer and are worth your marketing efforts.
Branding & Design
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11S.M.A.R.T Goals
In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.
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12Specific
In this lecture we'll make sure that your goal is Specific enough to make it attainable.
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13Measurable
In this lecture we'll make sure that your goal is Measurable to ensure that you can track and reach it.
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14Achievable
In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.
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15Relevant
In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.
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16Time-framed
In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!
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17Metrics Tracking Explained
In this lecture you'll learn how to track the metrics of the SMART goal you've set to ensure that you achieve success.
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18Choose Your Metrics
In this lecture you'll get to expand your metrics awareness to make sure that your goal either contains it, or is added to make it properly trackable.
Content Marketing
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19Branding for Social Media
In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.
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20The Structure of Branding
In this lecture you'll learn about the structure of branding.
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21Branding vs Marketing
In this lecture you'll learn the difference between branding and marketing.
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22Why You Need a Brand Strategy
In this lecture you'll learn why you need a brand strategy.
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23The Importance of Purpose
In this lecture you'll learn about the importance of purpose.
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24Purpose Examples
In this lecture you'll learn about different purpose examples.
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25Your Purpose
In this lecture you'll learn about Your purpose.
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26The Importance of Vision
In this lecture you'll learn about the importance of having a brand vision.
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27Vision Examples
In this lecture you'll learn about different vision examples.
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28Your Vision
In this lecture you'll learn about Your vision.
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29The Importance of Mission
In this lecture you'll learn about the importance of having a mission with your brand.
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30Mission Example
In this lecture you'll learn about different mission examples.
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31Your Mission
In this lecture you'll learn about Your mission.
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32The Importance of Values
In this lecture you'll learn about the importance of brand value.
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33Values Examples
In this lecture you'll learn about the value of having values.
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34Your Values
In this lecture you'll learn about Your value.
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35Who Are Your Competitors?
In this lecture you'll learn about finding your specific competitors.
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36What Makes You Different?
In this lecture you'll learn to understand what makes your brand different.
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37Differentiator Examples
In this lecture you'll learn about differentiator examples.
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38The Importance of Positioning
In this lecture you'll learn about the importance of your positioning.
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39Your Positioning Statement
In this lecture you'll learn how to create your positioning statement.
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40What is Brand Personality
In this lecture you'll learn about what a brand personality is and why it's important.
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41Define Your Brand Personality
In this lecture you'll learn about Your specific brand personality.
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42Find Your Brand Voice
In this lecture you'll learn how to find the unique voice of your brand.
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43The Power of Brand Storytelling
In this lecture you'll learn about the power of brand storytelling.
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44How to Tell Your Brand Storytelling
In this lecture you'll learn how to tell your own brand's story.
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45Name Your Brand
In this lecture you'll learn how to name your brand properly.
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46Create Your Tagline
In this lecture you'll learn how to create a unique tagline for your brand.
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47Your Brand Colors
In this lecture you'll learn about Your brand colors.
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48Your Brand Fonts
In this lecture you'll learn about Your brand fonts.
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49Brand Logo Types
In this lecture you'll learn about different brand logo types.
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50Your Brand Logo
In this lecture you'll learn about Your brand logo.
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51Next Step
In this lecture we'll have a look at where you are, what you've achieved and what's about to come!
Track Performance
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52Content Marketing Explained
In this lecture you'll learn about content marketing and how it works.
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53Choose Your Objective
In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.
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54How to Brand Your Content
In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.
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55Content Marketing Strategies Examples
In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.
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56Choose Your Platforms
In this lecture you'll choose the platforms where you'll post content.
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57Find Content Ideas
In this lecture you'll learn to find content ideas.
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58Image Content
In this lecture you'll learn about image content.
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59Create Image Content
In this lecture you'll learn to create image content yourself.
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60Video Content
In this lecture you'll learn about video content.
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61Create Video Content
In this lecture you'll learn to create video content yourself.
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62Content Marketing Guidelines
In this lecture you'll learn about content marketing guidelines.
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63Content Marketing Plan
In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.
SALES
Sales Psychology
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67What is Copywriting
In this Lecture we'll talk about what Copywriting is.
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68Benefits vs Features
In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.
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69Know What You're Selling
In this video we'll talk about the importance of knowing what you're selling.
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70Know Who You’re Selling To
In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.
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713 Keys to Sell Anything
In this video you'll learn about the "Thee Keys" to master copywriting.
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72Writing Personalities
In this video you'll learn about the two most common sales personalities.
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73It's Never Time or Money
In this video you'll learn why it's never time or money that decides if customers will buy or not.
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74Headlines
In this video you'll learn the power of headlines and how to write them.
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75Subheads
In this video you'll learn the power of Subheads and how to write them.
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76Use Persuasion
In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.
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77Use Power Words
In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.
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78The Steps To a Perfect Story
In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.
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79The AIDA Model
In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.
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80Remove Writer's Block
In this lecture, you'll learn to remove the writer's block to get back your creativity.
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81Call-To-Action
In this lecture, you'll learn all about Call-To-Action also called CTA.
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82How To Call-To-Action
In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.
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83Recap
In this video we'll recap everything you've learned about Copywriting.
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84Copywriting Assignment
In this lecture you'll start applying what you've learned, and understand what separates the good from the bad copywriting.
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85Copywriting Assignment - Answers
In this lecture you'll find the answers to the Copywriting Assignment.