4.32 out of 5
9394 reviews on Udemy

Building a Digital Business Strategy

Learn to develop and align digital business strategies for products, marketing and operations.
Mike Connor
21,563 students enrolled
English [Auto] More
Lead their company in defining an integrated digital business strategy

This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.

Align Your Company on Developing a Successful Digital Business Strategy

  • Learn what an integrated digital business strategy is
  • Learn why an integrated strategy is critical and how to communicate it
  • Align your company on the process required to create a winning strategy
  • This course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.

    It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.

    It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

    This is Part One of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program”.

    Part One includes:

  • Market drivers and digital disruption
  • Transformational opportunities and threats
  • Working with visionary customers and partners
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Capabilities and competencies required to build and sustain your company’s role as a digital leader including:
  • “Always-On” Customer and Technology Insight
  • Leading Edge Data / Analytics
  • Continual Innovation
  • Development of a Digital Culture
  • And, and overview of the key phases of digital transformation
  • Part Two titled “Defining a Digital Transformation Roadmap”, provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program”.

    These courses are part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation”. The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

    The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

    Course Overview

    Course Overview

    Provides students with a framework for developing a successful digital strategy and transformation program

    Help them develop a shared vision for creating a successful digital strategy and transformation program

    As a result of the course, participants will be able to:

    • Align the organization for success
    • Understand, communicate, and support the core principals required to develop a successful digital leadership, strategy and transformation
    • Facilitate executive and departmental discussion
    • Conduct an assessment organization's current strategy
    • Develop and initial strategy, priorities, and roadmap for developing a transformation program

    Strategic Building Blocks

    Introduction to Strategic Building Blocks

    Establishes the strategic building blocks for developing a successful digital strategy and transformation program which are required to reduce the impact of those holding onto the status quo and to open the company to new possibilities

    • Objectivity and openness

    • Agreement on a framework for success

    • Surface new “digital” business drivers and trends

    • Development of strategic scenarios

    • Identify new and emerging opportunities and requirements

    • Set context for digital future

    Business and Technical Drivers

    Overview of digital leadership, strategy, and transformation

    When completed the team will be able to define and discuss key concepts including:

    • Digital transformation drivers

    • Digital strategy

    • Keys to success

    Business and Technical Drivers - Quiz
    Digital Disruption vs Digital Leadership

    Introduce examples of digital disruption and leadership and the factors driving them

    Team will be able to discuss and identify similarities from the following to their company's situation:

    • Examples

    • Differences

    • Factors

    Digital Disruption vs Digital Leadership - Quiz
    Visionary Customers

    Introduce visionary customers and their importance

    Team will be able to understand the importance of visionary customers and their impact on the company's digital future and strategy

    • What a visionary customer is

    • Why are they important

    • Identify your visionary customers

    Visionary Customers - Quiz
    Digital Ecosystems

    Understand what digital ecosystems are and their role as strategic building blocks

    Team will be able to discuss and assess the impacts of digital ecosystems

    • What is a digital ecosystems

    • How they impact industry value chains, jobs, and customer behavior

    Digital Ecosystems - Quiz
    Transformational Discovery

    Introduce team to Transformational Discovery and its importance to your company

    Team will understand transformational discovery and its value

    • Transformational discovery

    • High value customer outcomes

    • Outcome based customer segmentation

    Transformational Discovery - Quiz

    Digital Core

    Introduction to the Digital Core

    Understand what the “Digital Core” is and how it needs to be transformed

    Team will be able to discuss “Digital Core and importance of transformation

    • What the digital core is composed of

    • What it's roleis in creating customer value is

    • What the focus of is transformation needs to be

    Introduction to the Digital Core - Quiz

    Understand and discuss transformative product strategy

    Team will be able to discuss transformative product strategy including

    • Outcome based design

    • Data / Analytics

    • Visionary partners

    Products - Quiz
    Customer Journey and Marketing

    Understand the importance of the customer journey to digital strategy / transformation

    Team will be able to discuss

    • Changing buyer behavior

    • Content marketing challenges

    • Persona and outcome based marketing

    • The customer journey

    • Data / Analytics

    • Transformative marketing strategy

    Customer Journey and Marketing - Quiz
    Operational Systems

    Understand the value of transformative design / investment for operational systems

    Team will be able to discuss a transformative approach to operational systems

    • Goal of transformative system design / investment

    • Impact of transformative technology and participation in digital ecosystems

    • Alignment with digital strategy

    Operational Systems - Quiz

    Digital Leadership Competencies

    Introduction to Digital Leadership Competencies

    Understand what digital leadership competencies are and their importance

    Team will be able to discuss

    • Digital leadership competencies

    • Why they are critical

    • How they are developed

    Introduction to Digital Leadership Competencies - Quiz
    Customer Insight

    Understand what Always-On Customer Insight is and assess its value

    Team will be able to discuss

    • Drawbacks of traditional research

    • Goal of Always-On customer insight

    • Importance of focusing on visionary customers

    Customer Insight - Quiz
    Technology Insight

    Understand the importance and value of Always-On Technology Insight

    Team will be able to discuss

    • What Always-On Technology Insight is

    • How to assess its impact

    • Alternative approaches

    Technology Insight - Quiz
    Data & Analytics

    Understand the importance and value of Transformative Data / Analytics

    Team will be able to discuss

    • Increasing importance of data / analytics

    • Sources of data; product, ecosystems, marketing, operational systems

    • The evolution of data / analytics

    Data & Analytics - Quiz
    Continual Innovation

    Understand transformative innovation and its value

    Team will be able to discuss

    • Why continual innovation is mission critical

    • The focus for transformative innovation

    • The role of culture in innovation

    Continual Innovation - Quiz
    Digital Culture

    Understand what digital culture is and why it's important

    Team will be able to discuss

    • What digital culture is and why it's so critical to company success

    • The role of vision and value

    • Why enabling a networked culture is critical

    Digital Culture - Quiz

    Digital Transformation Phases

    Transformation Program Introduction

    Understand digital transformation goals and what is required to make it successful

    Team will be able to discuss

    • Digital transformation's goals

    • Keys to success

    • Digital transformation phases

    Transformation Program Introduction - Quiz



    This section summarizes key points from the courses lessons

    Summary - Quiz
    You can view and review the lecture materials indefinitely, like an on-demand channel.
    Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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