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User Experience Design Fundamentals

Design Web Sites and Mobile Apps that Your Users Love and Return to Again and Again with UX Expert Joe Natoli.
Joe Natoli
98,942 students enrolled
English [Auto] More
Understand user experience design and why it's important
Understand the elements of user experience
Understand how the elements of user experience work together
Understand strategy as an element of user experience
Understand the research process
Identify business goals, and user needs
Understand scope as an element of user experience
Create a functional specification
Learn how to develop content requirements
Learn to prioritize specs and requirements
Understand structure as an element of user experience
Architect information effectively
Understand organizing principles for digital media
Understand skeleton as an element of user experience
Understand navigation design
Create an effective information design
Learn to create wireframes
Understand surface as an element of user experience
Learn visual design principles
Understand contrast and uniformity
Learn the best use of color and typography
Understand A/B testing processes
Learn resources available to assist with User Experience Design Process

Are your web conversion rates low? Do you know whether your web site is effective at meeting your goals?  Do users get “stuck” and aren’t able to complete the tasks they want to?  Are your forms effective? How can your mobile app be improved?
It’s becoming easier and easier to create web sites and mobile apps– But harder and harder to measure the effectiveness of these applications. In Joe Natoli’s well-designed course User Experience Design Fundamentals you’ll learn how to create effective web sites, mobile sites and mobile applications that encourage conversions and leave users wanting more.
It’s not enough to simply have a web presence — you must have a web presence that’s effective to be successful.  In this dynamic course Joe will expand on Jesse James Garrett’s pioneering model of the critical elements of user experience — strategy, scope, structure, skeleton and surface. As you learn you’ll be able to apply the knowledge Joe teaches in dynamic lab exercises– and later to your own work as a developer or designer.
If you’re a designer moving into a more complex digital world or a developer who has to occasionally function as a designer as well, this course is for you. You’ll feel more confident as you make design related decisions about layout, color, information, design and typography after completing this exciting course. 

What is User Experience Design?

Introduction: a UXD Parable
This video will give you a brief description about what User Experience Design accomplishes and how it works. You will be told a story, which will help illustrate how important User Experience Design is to your audience.
What UXD Isn't
Explained in this video, is what UXD is not. The instructor will cover the common misconceptions of UXD.
What UXD Is
Your instructor will cover the formal definition of what UXD consists of, along with why it's important. The key points as to what UXD is all about will be explained.
Why Should We Care About UXD?

This video will explain why UXD is imperative and how it can greatly affect how others perceive your project

Understanding the Elements of User Experience

The Elements of User Experience

This first video of chapter 2 will explain how you can gear your website and/or app towards the group of people you are targeting. By using simple methods, you can ensure that your project will be a success.

Exploring the Elements of User Experience
You will be prompted to strategize in this video. You will be shown how to ask yourself the proper questions in order to enhance your user's experience.
How the Elements Work Together
This video will go into depth about how the elements explained in this chapter are necessary for UXD. 

Using the Elements - Strategy

The Research Process
This video will outline the steps that need to be taken in order to properly research how to execute your strategy. 
Identifying Business Goals
Your instructor will cover specific questions you need to ask yourself in order to identify your business goals. This will be greatly helpful in the strategy element of UXD.
Identifying B2B User Needs
Learn how to create a "value loop" in order to engage your user. You will be shown to to identify what they need when visiting your website or app.
Identifying B2C User Needs
This video will explain what B2C means and how to properly engage consumers.
Three Crucial Questions
This video will prompt you to look at what is worth doing and what is a waste of your time when it comes to UXD.
"First Use" Questions
Learn how your user first views your website or app and how to engage them based on what they are looking for.
Strategy Takeaways
This video will give an overview of what was covered in this chapter. Your instructor summarizes what the strategy element entails.
Strategy Lab Exercise
This video will challenge you to come up with a strategy for your project and prioritize your goals.

Using the Elements - Scope

Defining Scope
This extremely in-depth and detailed video will explain to you what scope is and how it will enhance UXD.
Functional Specifications
By using functional specifications you will be able to differentiate between software tasks and information.
Content Requirements
This video covers all types of content including writing and images, and shows you how important it is to UXD
Generating Effective Requirements
Joe will explain to you how to create requirements in this video.
Prioritizing Specs & Requirements
This video will explain how to prioritize your requirements, what gets included, and what questions you need to ask yourself in order to benefit your business.
Scope Takeaways
This video will go over what was covered in this chapter, along with defining scope, and how to generate requirements.
Scope Lab Exercise
This exercise will prompt you to come up with a product evolution plan in order to implement the scope element successfully.

Using the Elements - Structure

Defining Structure
This video will define what structure is and cover topics including categories of information, interaction design, and information architecture.
Interaction Design

Joe will cover what's important in interaction design. He will go over 5 principles to enhance your users' experience and how they interact with your website and/ or app. He will also go over various other key points in interaction design.

Information Architecture
This video will show you how the information with your site or app should be structured so your users will be able to navigate through it with ease.
Organizing Principles
Learn how to organize your site by using nodes, facets, and specific rules of thumb.
Roles and Processes
This video will illustrate how to assign functions for each page within your website or app.
Structure Takeaways
This video will go over what was covered in this chapter and discuss the key points of structure.
Structure Lab Exercise

Instructor Joe challenges you to look at how information is accessed across different platforms. In this lab, you will learn how different forms of media have different layouts and ways of delivering information.

Using the Elements - Skeleton

Defining the Skeleton
Joe will discuss what the skeleton element includes, such as interface design, navigation design, and information design.
Interface Design

Interface design includes predictability, simplicity, and intuitiveness. This video will demonstrate how to properly execute your interface design.

Navigation Design
In this video, you will be shown the importance of navigation design and how to administer it effectively on your website or app. You will learn multiple ways in which this can be done, including how to design your site map.
Convention and Metaphor
This video will explain what your users are used to seeing and how that can effect their experience on your website or app. Your instructor will also cover how to show your users how to do whatever it is they need to do while they are on your site.
Information Design
Your instructor Joe will explain how important the quality of the content on your website or app is, along with how to properly organize it.
This video will explain what wireframes are, why they are important, and how to make them look similar across all platforms
Skeleton Takeaways
This video will go over what was covered in this chapter and discuss the key points of the skeleton element.
Skeleton Lab Exercise
This lab will have you critically thinking about how a large website is structured, and will offer insight as to how your website or app should be set up.

Using the Elements - Surface

Defining the Surface
This video will help you understand what the surface element of UXD is. Visible language and organization are covered in this video.
Visual Design Principles

Alignment, proximity, repetition and contract will be explained in this video and how they are pertinent to the surface element.

Following the Eye
Learn where your user's eye goes first when they visit your website or app. This video will show you the F-Pattern, as well as the Z-Pattern. This will help you determine how to layout your project.
Contrast and Uniformity
Contrast and uniformity work hand-in-hand to enhance a user's experience. Learn how to grab the user's attention while not overwhelming them in this video.
Consistency in visual design allows users to build an accurate mental model of the way the site, app, or system works. Learn how to properly execute consistency in this video.
Color and Typography
This video will show you exactly how color and font can play a huge role in UXD. These features can make or break your project, and by determining how to properly use these tools, you will have success with your website or app.
Surface Takeaways
This video will give you an overview of what was covered in this chapter. Your instructor summarizes what the surface element entails.
Surface Lab Exercise
This lab will ask you to view other websites and analyze them by asking critical questions about the appearance. This will help you in designing your project. 

Takeaways and Resources

Things to Remember
Instructor Joe will give you some of his final thoughts on UXD and briefly summarize the course. He will go over the elements along with what needs to be done in order to execute a successful UXD.
Tools of the Trade

This video will show you how to choose your tools and techniques, along with how certain strategies work to your (and your user's) advantage.

Wireframing and Prototyping Software
In this helpful video, Joe will provide website which will assist you in the wireframing and prototyping of your site. They are all extremely easy to use and they each have their own advantages.
A/B Testing Software
This video will explain how and why you need to test your website. Your instructor will also provide different websites that specialize in A/B testing.
Content Inventory Software
This video explains the importance of content inventory and also points out great software that can help you with taking your inventory.
User Testing/Feedback Software

Instructor Joe will tell you about why you need to gather feedback from your users and will also show you some great software that will assist you in conducting your testing.

Analytics Software
Knowing how your website is performing is essential in making it a success. This video will show you how to properly monitor your site's popularity in search engines by using different analytics software.
Educational/Information Websites
Wrapping up this course, Joe provides you with a few websites that can assist you in furthering your education about UXD.
Bonus Lecture: Working with Clients and Stakeholders
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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10 hours on-demand video
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