4.5 out of 5
4.5
26 reviews on Udemy

Startup Essentials: Become an Entrepreneur!

Previously taught at the University of Pennsylvania's Wharton school.
Instructor:
Jason Sherman
132 students enrolled
English [Auto]
How to validate your idea
How to figure out your target market
How to use data to drive your decisions
How to choose your cofounders & team
What to look for in mentors or advisors
The legal documentation you will need
How to build a Minimum Viable Product
How to have a successful Beta Launch
How and why you should use Analytics
How to craft a story to pitch investors
How to monetize your platform
How to choose and seek out investors
How to scale your company
How to drive user engagement
The proper way to engage the press & media
How and when to pivot your company
How to approach various funding sources
How to become an expert in anything
Ways to improve your life and reach your goals

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

As you go through each chapter and validate your idea, I’ll help you figure out your target market and then use data to drive your decisions. This way you won’t make the mistake of doing what YOU think is right. You want the market to tell you what is right.

After putting together a team of brilliant entrepreneurs, mentors and advisors, I’ll explain the legal documentation you’ll need to protect your company.  Then I’ll show you how to build a Minimum Viable Product. Once it’s built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome.

Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!

Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.

Lastly, I’ll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!

Originally taught and created by Jason Sherman for the University of Pennsylvania’s Wharton school of business, this course is now open to the public by Jason.

This course is based on Jason’s entrepreneurship guidebook “Strap on your Boots”.  It’s available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Also, don’t forget to subscribe to my podcast of the same name Strap on your Boots on iTunes, Google Play, Spotify, and most other podcast platforms.

Course Outline

1
Introduction
2
Before we begin

Ideation

1
Intro to Ideation
2
Core Value Proposition
3
Surveys Rule!
4
Lean Canvas
5
Research the Market
6
Build a Better Mousetrap & Resources

Team Building

1
Intro to Team Building
2
Choosing Cofounders
3
Challenging New Team Members

Legal Documentation

1
Intro to Legal
2
Cross your T's and dot your I's
3
Equity & Stock Options
4
Board of Directors & Advisors

Minimum Viable Product

1
Intro to MVP
2
Definition & Examples
3
SCRUM & Task Management
4
Needs vs. Wants
5
Visualization, Flowcharts, Whiteboard, Workflow, etc.
6
Leverage Open Source Technology
7
Deciding on a Tech Stack
8
API's & SDK's
9
Research UI/UX
10
Crowdfunding
11
Name, Brand, Logo
12
Shortcuts to MVP

Beta Launch

1
Intro to Beta Launch
2
Press releases
3
Blogging & social media
4
Q & A for the public
5
Promo video
6
Resources

Analytics

1
Intro to Analytics
2
Metrics
3
Google Analytics
4
User Acquisition Funnel

Your Pitch

1
Intro to Your Pitch
2
Inspiration for Your Pitch
3
Elements of a Great Pitch
4
Pitch Tips
5
Instamour Example Pitch

Fundraising

1
Intro to Fundraising
2
The 4 T’s
3
Pitch Deck
4
Q & A from Investors
5
No versus Yes
6
Types of Investors
7
Tips to Land an Investor
8
Due Diligence
9
Term Sheets
10
Resources

Scaling

1
Intro to Scaling
2
Catering to a large audience
3
Storage, speed, and security
4
Growth Hacking
5
Partnerships
6
More fundraising
7
Acquisition or growth?

Final Thoughts

1
Applying Principles
2
Don’t be afraid
3
Learn from your mistakes
4
Choose a job you love
5
Stay healthy
6
Praise your peers
7
It’s never too late
8
Never give up
9
Exude greatness
10
Take breaks
11
Listen, listen, listen
12
Organize your life & make priority lists
13
Never stop learning
14
Give up control & find a mentor
15
Become an expert
16
Minimize your expenses
17
Set goals
18
Conclusion
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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3 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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