4.57 out of 5
4.57
2471 reviews on Udemy

Powerful Social Media Marketing For Beginners

Master Social Media Marketing, Become an Irreplaceable Social Media Manager & Grow Your Successful Social Media Business
Instructor:
Maggie Stara
11,439 students enrolled
English [Auto] More
Understand your own purpose within your career as a social media marketing professional
Create compelling content for social media platforms
Understand use of social media for business rather than personal use
Create an extensive and customised social media strategy, specific to individual client needs
Understand how to analyse your performance and make adjustments to your strategy
How to go from being a complete beginner in the world of social media to a pro social media manager, ready to take on any client!

Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you’re looking to learn this as a skill to grow your own business or you want to become a social media manager and work for businesses all over the world – this course is for you!

This course is designed in a way that will take you from being a complete beginner in the world of social media, to an absolute pro using only free online tools.

All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online as a social media manager, combined with the latest knowledge of the rapid-moving social media world.

This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:

  • Setting Up for Success

    • By the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.

  • Social Media Platforms

    • This is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.

  • Branding and Content Marketing

    • Here, you’ll discover how to develop powerful brands, create beautiful graphics, and write compelling content.

  • Social Media Strategy

    • You will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.

  • Optimise Your Workflow

    • Get to know handy scheduling tools, project management systems and other handy tools that will help you get more out of the time you spend online.

  • Paid Ads

    • In this section of the course we’ll be diving into the world of Facebook Ads as well as how you can easily advertise on other social platforms like LinkedIn and Pinterest.

  • Measuring Success

    • This is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.

  • What’s Next?

    • In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.

And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.

Thank you for wanting to learn from me and I can’t wait to see you on the inside!

Planning for Success

1
What to Expect [+ Course Guide]
2
Why Are You Here?
3
Marketing Myths Debunked
4
Your First Client

Social Media Platforms

1
Social Media Introduction
2
Business vs. Personal Social Media
3
Organic vs. Paid Social Media
4
Which Platforms to Choose
5
Twitter for Beginners
6
How to Use Twitter
7
LinkedIn for Beginners
8
How to Use LinkedIn - for Personal Profiles
9
How to Use LinkedIn - for Company Pages
10
Facebook for Beginners
11
How to Use Facebook
12
Instagram for Beginners
13
How to Use Instagram
14
Instagram Hashtags
15
Pinterest for Beginners
16
How to Use Pinterest
17
TikTok for Beginners
18
How to Use TikTok
19
Expert TikTok Advice
20
YouTube for Beginners
21
How to Use YouTube
22
Video Topic Research
23
Now What?

Branding and Content

1
What Make a Powerful Brand
2
Create a Brand Identity Kit
3
Content Marketing 101
4
Get Endless Content Ideas
5
Find Free-To-Use Content
6
Design Powerful Graphics
7
Make Them Feel First
8
Master Compelling Copywriting

Social Media Strategy

1
Why You Need a Strategy
2
Get to Know the Business
3
Develop Customer Personas
4
Collaborations and Partnerships
5
Your Engagement Strategy
6
Leverage User Generated Content
7
You're Halfway There!
8
Present Your Strategy
9
Create a Content Calendar

Optimise Your Workflow

1
Craft Consistency
2
Secrets of Batching Content
3
Scheduling Your Content
4
Creator Studio
5
Buffer Scheduling
6
Later & Canva Scheduling
7
Tailwind Scheduling
8
Other Useful Tools
9
Project Management Tools

Paid Social Ads

1
Where to Start?
2
Boosting a Post
3
Fundamentals of Facebook Ads
4
Set Up Business Manager
5
Choose the Right Objective
6
Audience, Placement and Budget
7
Copy and Creative
8
Designing Your Ads
9
Facebook Pixel
10
Why Engagement Campaigns?
11
LinkedIn Ads
12
Pinterest Ads
13
Tips & Takeaways

Measuring Success

1
Measure Your Success
2
Analytics Deepdive
3
YouTube & Competitor Analysis
4
Make Adjustments

The Wider Business

1
Digital Marketing Funnels
2
Mastering Business
3
Make Social Media Better

Course Assignment

1
Test Your Social Media Skills

What's Next?

1
What's Next?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

9 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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